Coffee Club Identity

/

2026

Common Ground

Blue Common Ground coffee bag displayed with a ceramic cup and coffee beans on a sunlit stone surface.

Overview

Bringing people together through a shared love of good coffee.

Common Ground is a contemporary coffee brand built around connection, curiosity, and the simple pleasure of slowing down. The visual identity brings together confident typography, a distinctive color palette, and thoughtful packaging to create an approachable brand with a strong sense of character.

Services

Brand Strategy, Visual Identity, Packaging Design, Art Direction

Brand Strategy, Visual Identity, Packaging Design, Art Direction

Year

2026

Close-up of blue Common Ground coffee packaging featuring white serif typography and the brand's tagline.
Common Ground branded stationery and blue coffee packaging arranged beside a ceramic coffee cup on a textured stone surface.
Common Ground coffee shop exterior featuring a large stone sign with the brand's serif logo and tagline.

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